Launch small, learn fast, build on solid ground
An MVP should test your riskiest assumption as cheaply as possible, but it shouldn't be a throwaway. We scope ruthlessly and build the core properly, so version two extends what you have instead of replacing it.
Our MVP process
- Discovery. What must be true for this business to work? We find the one or two features that prove it.
- Prototype. Clickable designs you can put in front of users and investors.
- Build. Auth, core workflow, payments and a simple admin, delivered in short milestones.
- Launch & learn. Analytics, feedback loops and a prioritized roadmap based on real usage.