IN
Irum Noor
Founder & CEO
Leads Softlaunchers’ strategy, partnerships and client relationships.
About Softlaunchers
A software engineering team for trucking and logistics businesses
Softlaunchers is a software development company that helps trucking companies, freight brokers, and logistics providers across the United States improve their operations through custom software, workflow automation, AI-assisted solutions, and system integrations. We are a technology partner, not a carrier, broker or seller of off-the-shelf fleet software.
Our story
Called in when it has to work
We started as a group of engineers who kept getting called in when projects were in trouble: a migration that stalled, an integration that silently dropped records, an AI feature that nobody could trust. Over time that became the way we work on every project. We plan carefully, ship in small steps and never hand over code we have not tested ourselves.
Today our team covers product design, frontend and backend engineering, AI/LLM engineering, databases, DevOps and project management, so one partner can take you from idea to production and keep you there.
What we value
How we work with clients
01
Honest estimates
We tell you what it will really take, including the parts you might not want to hear.
02
Production-safe
Phased releases, validation and monitoring. Nothing breaks along the way.
03
Ownership
You own the code, the accounts and the documentation. No lock-in.
04
Clear communication
Regular demos, written updates and one project manager who answers.
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Leadership
The people accountable for your project
TH
Talha Hafeez
Co-founder & CTO
Full-stack engineer with 6+ years building SaaS platforms, AI/LLM integrations and payment systems with .NET and Angular, and modernizing legacy .NET Framework applications.
AK
Arslan Khalid
COO
Runs delivery and operations, keeping projects on schedule and clients informed.
Our team
Seven disciplines, one accountable team
Every project gets the specialists it needs, coordinated by one project manager, so you never juggle freelancers.
UI/UX Design
Research, wireframes, design systems and prototypes in Figma.
Frontend Engineering
Angular with SSR and signals, TypeScript, Tailwind and PrimeNG.
Backend Engineering
C# / .NET 10, ASP.NET Core, Node.js, Express and Python.
AI / LLM Engineering
Self-hosted models, LLM pipelines with guardrails, embeddings and search.
Database Management
PostgreSQL, SQL Server, MySQL, MongoDB and Redis: design, tuning and migrations.
DevOps
Docker, AWS, Azure DevOps, GitHub Actions, Nginx and IIS.
Project Management
Scoping, milestones, demos and one point of contact.
Let’s Solve Your Trucking & Logistics Software Challenges
Tell us about your operation, the systems you use, and the challenges you want to solve. Softlaunchers can help you evaluate a practical approach to software development, workflow automation, and integrations for your logistics business.